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Eastern European marketing systems and Western marketing research voids : a research agenda
Kaynak, Erdener; Samli, A. Coskun - In: Journal of business research : JBR 14 (1986) 2, pp. 109-116
Persistent link: https://www.econbiz.de/10003617936
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Marketing practices in less-developed countries
Samli, A. Coskun; Kaynak, Erdener - In: Journal of business research : JBR 12 (1984) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10002728353
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The effect of power sources on compliance in a channel of distribution : a casual model
Hunt, Kenneth A.; Mentzer, John T.; Danes, Jeffrey E. - In: Journal of business research : JBR 15 (1987) 5, pp. 377-395
Persistent link: https://www.econbiz.de/10003521552
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A conceptual and empirical comparison of three market orientation scales
Matsuno, Ken; Mentzer, John T.; Rentz, Joseph O. - In: Journal of business research : JBR 58 (2005) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10006714011
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Marketing's Integration with Other Departments
Kahn, Kenneth B.; Mentzer, John T. - In: Journal of business research : JBR 42 (1998) 1, pp. 53-62
Persistent link: https://www.econbiz.de/10006733630
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Norms that Distinguish between Marketing and Manufacturing
Kahn, Kenneth B.; Mentzer, John T. - In: Journal of business research : JBR 30 (1994) 2, pp. 111-118
Persistent link: https://www.econbiz.de/10006744792