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Journal of business research : JBR
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Major theoretical debates and contemporary issues in marketing theory
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The development of marketing theory and its philosophical underpinnings
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The history of marketing science
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
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Journal of marketing education : JME
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Australasian marketing journal
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Critical marketing : issues in contemporary marketing
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Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
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Gabler Edition Wissenschaft
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Journal of strategic marketing
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The impact of theory on representations of the consumer and the marketing organisation
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ERIM report series research in management
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ECONIS (ZBW)
39
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1
Hofstede's dimensions of culture in international marketing studies
Soares, Ana Maria
;
Farhangmehr, Minoo
;
Shoham, Aviv
- In:
Journal of business research : JBR
60
(
2007
)
3
,
pp. 277-284
Persistent link: https://www.econbiz.de/10003429522
Saved in:
2
Assessing cross-cultural marketing theory and research
Engelen, Andreas
;
Brettel, Malte
- In:
Journal of business research : JBR
64
(
2011
)
5
,
pp. 516-523
Persistent link: https://www.econbiz.de/10008901453
Saved in:
3
Editorial: Marketing communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Barnier, Virginie De
;
Janiszewski, Chris A.
;
Merunka, …
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10008806373
Saved in:
4
Special issue: Complexities in markets
Gilbert, G. Nigel
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003499595
Saved in:
5
Validating agent-based marketing models through conjoint analysis
Garcia, Rosanna
;
Rummel, Paul
;
Hauser, John R.
- In:
Journal of business research : JBR
60
(
2007
)
8
,
pp. 848-857
Persistent link: https://www.econbiz.de/10003499812
Saved in:
6
The four P's in social simulation, a perspective on how marketing could benefit from the use of social simulation
Jager, Wander
- In:
Journal of business research : JBR
60
(
2007
)
8
,
pp. 868-875
Persistent link: https://www.econbiz.de/10003499837
Saved in:
7
Social interaction and low involvement products
Kuenzel, Johanna
;
Musters, Pieter
- In:
Journal of business research : JBR
60
(
2007
)
8
,
pp. 876-883
Persistent link: https://www.econbiz.de/10003499868
Saved in:
8
Building and assurance of agent-based models: an example and challenge to the field
Midgley, David F.
;
Marks, Robert E.
;
Kunchamwar, Dinesh
- In:
Journal of business research : JBR
60
(
2007
)
8
,
pp. 884-893
Persistent link: https://www.econbiz.de/10003499876
Saved in:
9
Simulating changing consumer preferences: a dynamic conjoint model
Vag, Andras
- In:
Journal of business research : JBR
60
(
2007
)
8
,
pp. 904-911
Persistent link: https://www.econbiz.de/10003499890
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10
Agent-based simulation of consumer purchase decision-making and the decoy effect
Zhang, Tao
;
Zhang, David
- In:
Journal of business research : JBR
60
(
2007
)
8
,
pp. 912-922
Persistent link: https://www.econbiz.de/10003499911
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