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Is the culture-emotion fit always important? : self-regulatory emotions in ethnic food consumption
Bu, Kyunghee; Kim, Donghoon; Son, Jungmin - In: Journal of business research : JBR 66 (2013) 8, pp. 983-988
Persistent link: https://www.econbiz.de/10009755385
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Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark; Bartikowski, Boris - In: Journal of business research : JBR 155 (2023) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
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Arming consumers against product placement : a comparison of factual and evaluative educational interventions
Tessitore, Tina; Geuens, Maggie - In: Journal of business research : JBR 95 (2019), pp. 38-48
Persistent link: https://www.econbiz.de/10011979739
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Healthcare management priorities in Latin America : framework and responses
Ketelhöhn, Niels; Sanz, Luis - In: Journal of business research : JBR 69 (2016) 9, pp. 3835-3838
Persistent link: https://www.econbiz.de/10011515277
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Targeting without alienating on the Internet : ethnic minority and majority consumers
Bartikowski, Boris; Taieb, Besma; Chandon, Jean-Louis - In: Journal of business research : JBR 69 (2016) 3, pp. 1082-1089
Persistent link: https://www.econbiz.de/10011440217
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Developing tribal casino employees as conduits for tribal government messaging
Ponting, Sandra Sun-Ah; Ponting, Jess; Spilde, Katherine - In: Journal of business research : JBR 68 (2015) 10, pp. 2140-2145
Persistent link: https://www.econbiz.de/10011373102
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Franchising, local market characteristics and alcohol sales to minors
Uthgård, Jakob; Nygaard, Arne; Dahlstrom, Robert - In: Journal of business research : JBR 68 (2015) 10, pp. 2117-2124
Persistent link: https://www.econbiz.de/10011373131
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Multifaceted acculturation in multiethnic settings
Cleveland, Mark; Xu, Cecelia - In: Journal of business research : JBR 103 (2019), pp. 250-260
Persistent link: https://www.econbiz.de/10012104217
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Ethnic marketing to the global millennial consumers : challenges and opportunities
Licsandru, Tana Cristina; Cui, Charles Chi - In: Journal of business research : JBR 103 (2019), pp. 261-274
Persistent link: https://www.econbiz.de/10012104219
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A text mining and topic modelling perspective of ethnic marketing research
Moro, Sérgio; Pires, Guilherme D.; Rita, Paulo; … - In: Journal of business research : JBR 103 (2019), pp. 275-285
Persistent link: https://www.econbiz.de/10012104220