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Special issue: Social marketing
Wymer, Walter (contributor) - 2010
Persistent link: https://www.econbiz.de/10009237740
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Rethinking the boundaries of social marketing : activism or advertising?
Wymer, Walter - In: Journal of business research : JBR 63 (2010) 2, pp. 99-103
Persistent link: https://www.econbiz.de/10003954603
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Special issue: Social Marketing
Wymer, Walter (contributor) - In: Journal of business research : JBR 63 (2010) 2, pp. 99-172
Persistent link: https://www.econbiz.de/10003954601
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Using social marketing to enhance hotel reuse programs
Shang, Jingzhi; Basil, Debra Z.; Wymer, Walter - In: Journal of business research : JBR 63 (2010) 2, pp. 166-172
Persistent link: https://www.econbiz.de/10003954673
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The effect of fit and dominance in cause marketing communications
Samu, Sridhar; Wymer, Walter - In: Journal of business research : JBR 62 (2009) 4, pp. 432-440
Persistent link: https://www.econbiz.de/10003839875
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A social cognitive approach to tackle inactivity and obesity in young Australians
Shang, Jingzhi; Basil, Debra Z.; Wymer, Walter - In: Journal of business research : JBR 63 (2010) 2, pp. 116-121
Persistent link: https://www.econbiz.de/10008378566
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The effect of fit and dominance in cause marketing communications
Samu, Sridhar; Wymer, Walter - In: Journal of business research : JBR 62 (2009) 4, pp. 432-440
Persistent link: https://www.econbiz.de/10008245103
Cover Image
The effect of fit and dominance in cause marketing communications
Samu, Sridhar; Wymer, Walter - In: Journal of business research : JBR 62 (2009) 4, pp. 432-441
Persistent link: https://www.econbiz.de/10008884849