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Impact of promotions on shopper price comparisons
Kaltcheva, Velitchka D.; Winsor, Robert D.; Patino, Anthony - In: Journal of business research : JBR 66 (2013) 7, pp. 809-815
Persistent link: https://www.econbiz.de/10009756911
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Price-matching guarantees : influences on pricing strategy in a market with asymmetric firms
Koh, Dong-hee; Moon, Junyean; Schellhase, Ralf - In: Journal of business research : JBR 65 (2012) 11, pp. 1551-1557
Persistent link: https://www.econbiz.de/10009681934
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Implementing price increases in turbulent economies : pricing approaches for reducing perceptions of price unfairness
Ferguson, Jodie L. - In: Journal of business research : JBR 67 (2014) 1, pp. 2732-2737
Persistent link: https://www.econbiz.de/10010235332
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Value-based pricing in competitive situations with the help of multi-product price response maps
Dost, Florian; Geiger, Ingmar - In: Journal of business research : JBR 76 (2017), pp. 219-236
Persistent link: https://www.econbiz.de/10011713628
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Dynamic pricing and reference price effects
Prakash, David Z.; Spann, Martin - In: Journal of business research : JBR 152 (2022), pp. 300-314
Persistent link: https://www.econbiz.de/10013493986
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Hedonic vs. utilitarian consumption : a cross-cultural perspective based on cultural conditioning
Lim, Elison Ai Ching; Ang, Swee Hoon - In: Journal of business research : JBR 61 (2008) 3, pp. 225-232
Persistent link: https://www.econbiz.de/10003717190
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Rest in peace? : brand-induced mortality salience and consumer behavior
Fransen, Marieke L.; Fennis, Bob Michaël; Pruyn, Ad; … - In: Journal of business research : JBR 61 (2008) 10, pp. 1053-1061
Persistent link: https://www.econbiz.de/10003766344
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When consumers love their brands : exploring the concept and its dimensions
Albert, Noe͏̈l; Merunka, Dwight; Valette-Florence, Pierre - In: Journal of business research : JBR 61 (2008) 10, pp. 1062-1075
Persistent link: https://www.econbiz.de/10003766348
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Effect of self-congruity with sponsorship on brand loyalty
Sirgy, M. Joseph; Lee, Dong-jin; Johar, J. S.; Tidwell, John - In: Journal of business research : JBR 61 (2008) 10, pp. 1091-1097
Persistent link: https://www.econbiz.de/10003766358
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Anti-consumption and brand avoidance
Lee, Michael S. W.; Motion, Judith; Conroy, Denise - In: Journal of business research : JBR 62 (2009) 2, pp. 169-180
Persistent link: https://www.econbiz.de/10003810538