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Patriot games? : determinants of responses to Chinese and foreign sponsors of the Beijing Olympics
Petrovici, Dan; Shan, Yujian; Gorton, Matthew; Ford, John B. - In: Journal of business research : JBR 68 (2015) 6, pp. 1324-1331
Persistent link: https://www.econbiz.de/10010530658
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When supplier development initiatives fail : identifying the causes of opportunism and unexpected outcomes
Phuong Nguyen Thu Tran; Gorton, Matthew; Lemke, Fred - In: Journal of business research : JBR 127 (2021), pp. 277-289
Persistent link: https://www.econbiz.de/10012494394
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Customers' motivation to engage with luxury brands on social media
Bazi, Saleh; Filieri, Raffaele; Gorton, Matthew - In: Journal of business research : JBR 112 (2020), pp. 223-235
Persistent link: https://www.econbiz.de/10012230580
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Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh; Filieri, Raffaele; Gorton, Matthew - In: Journal of business research : JBR 160 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014294828