Narrow search
Showing 1 - 10 of 212
Cover Image
Measures of brand attitude : are cognitive structure approaches really needed?
Gresham, Larry G.; Bush, Alan J; Davis, Robert A. - In: Journal of business research : JBR 12 (1984) 3, pp. 353-361
Persistent link: https://www.econbiz.de/10003506613
Cover Image
Optimizing the product developing process using psychophysical scaling
Rabino, Samuel; Moskowitz, Howard R. - In: Journal of business research : JBR 10 (1982) 3, pp. 295-308
Persistent link: https://www.econbiz.de/10003635388
Cover Image
Conjoint measurement experiment of consumer comlaining behavior
Didow, Nicholas M.; Barksdale, Hiram C. - In: Journal of business research : JBR 10 (1982) 4, pp. 419-429
Persistent link: https://www.econbiz.de/10003482714
Cover Image
Self-monitoring, norms, and attitudes as influences on consumer complaining
Bearden, William O.; Crockett, Melissa - In: Journal of business research : JBR 9 (1981) 3, pp. 255-266
Persistent link: https://www.econbiz.de/10003485080
Cover Image
The involvement-commitment model : Theory and implications
Beatty, Sharon E.; Kahle, Lynn R.; Homer, Pamela - In: Journal of business research : JBR 16 (1988) 2, pp. 149-167
Persistent link: https://www.econbiz.de/10003485185
Cover Image
Foreign consumers' perspective of the products and marketing practices of the United States versus selected European countries
Arnold, Danny R.; Darling, John R. - In: Journal of business research : JBR 17 (1988) 3, pp. 237-248
Persistent link: https://www.econbiz.de/10003474135
Cover Image
Profiling demographic characteristics of alienated consumers
Lambert, Zarrel V. - In: Journal of business research : JBR 9 (1981) 1, pp. 65-86
Persistent link: https://www.econbiz.de/10003612884
Cover Image
Price structure as a marketing variable: an experimental investigation
Seaton, Bruce; Vogel, Ronald H. - In: Journal of business research : JBR 8 (1980) 3, pp. 315-327
Persistent link: https://www.econbiz.de/10003677700
Cover Image
Improving the accuracy of measurement in attitudinal and demographic models : the application of the correction for attenuation method
Oumlil, A. Ben; Balloun, Joseph L. - In: Journal of business research : JBR 14 (1986) 4, pp. 355-369
Persistent link: https://www.econbiz.de/10003479510
Cover Image
Using simultaneous latent structure models to analyse group differences : exploratory analysis og buying style items
Clogg, Clifford C.; Much, James M. - In: Journal of business research : JBR 12 (1984) 3, pp. 319-336
Persistent link: https://www.econbiz.de/10003516005