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Competition for memory retrieval between private label and national brands
Nenycz-Thiel, Magda; Sharp, Byron; Dawes, John; … - In: Journal of business research : JBR 63 (2010) 11, pp. 1142-1147
Persistent link: https://www.econbiz.de/10008696685
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Culture, product type, and price influences on consumer purchase intention to buy personalized product online
Moon, Junyean; Chadee, Doren; Tikoo, Surinder - In: Journal of business research : JBR 61 (2008) 1, pp. 31-39
Persistent link: https://www.econbiz.de/10003595249
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A meta-analysis of correlations between market share and other brand performance metrics in FMCG markets
Jung, Sang-Uk; Zhu, John; Gruca, Thomas S. - In: Journal of business research : JBR 69 (2016) 12, pp. 5901-5908
Persistent link: https://www.econbiz.de/10011597549
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Italian youngsters' perceptions of alternative fuel vehicles : a fuzzy-set approach
Bigerna, Simona; Bollino, Carlo Andrea; Micheli, Silvia - In: Journal of business research : JBR 69 (2016) 11, pp. 5426-5430
Persistent link: https://www.econbiz.de/10011590412
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Migration and materialism : the roles of ethnic identity, religiosity, and generation
Cleveland, Mark; Chang, William - In: Journal of business research : JBR 62 (2009) 10, pp. 963-971
Persistent link: https://www.econbiz.de/10003887580
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Green marketing' functions in building corporate image in the retail setting
Ko, Eunju; Hwang, Yoo Kyung; Kim, Eun Young - In: Journal of business research : JBR 66 (2013) 10, pp. 1709-1715
Persistent link: https://www.econbiz.de/10009772387
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Asymmetrical effects of past experiences with genuine fashion luxury brands and their counterfeits on purchase intention of each
Yoo, Boonghee; Lee, Seung-hee - In: Journal of business research : JBR 65 (2012) 10, pp. 1507-1515
Persistent link: https://www.econbiz.de/10009620125
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Corporate social responsibilities, consumer trust and corporate reputation : South Korean consumers' perspectives
Park, Jongchul; Lee, Hanjoon; Kim, Chankon - In: Journal of business research : JBR 67 (2014) 3, pp. 295-302
Persistent link: https://www.econbiz.de/10010245265
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Cultural appropriation and the country of origin effect
Suh, Yong Gu; Hur, Jungyun; Davies, Gary - In: Journal of business research : JBR 69 (2016) 8, pp. 2721-2730
Persistent link: https://www.econbiz.de/10011506826
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Applying the technology acceptance model in a two-country study of SMS advertising
Muk, Alexander; Chung, Christina - In: Journal of business research : JBR 68 (2015) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10010433173