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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
Journal of business ethics : JOBE
962
Journal of business ethics : JBE
257
Journal of advertising research
236
International journal of advertising : the review of marketing communications
215
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
170
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150
SpringerLink / Bücher
101
Management science : journal of the Institute for Operations Research and the Management Sciences
93
Business ethics quarterly : the journal of the Society for Business Ethics
89
Journal of promotion management : JPM
85
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
European journal of operational research : EJOR
79
European journal of marketing : EJM
78
Journal of marketing
78
Journal of retailing and consumer services
78
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
78
CESifo working papers
77
NBER working paper series
77
Journal of historical research in marketing
72
Journal of promotion management : innovations in planning and applied research
67
Journal of marketing research : JMR
64
NBER Working Paper
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International journal of internet marketing and advertising : IJIMA
60
Psychology & marketing
60
Jahrbuch der Absatz- und Verbrauchsforschung
59
Journal of economic behavior & organization : JEBO
59
Working paper / National Bureau of Economic Research, Inc.
58
Asian journal of business ethics : AJBE
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
International journal of industrial organization
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
Diskussionspapier / Lehrstuhl für Wirtschaftsethik, Martin-Luther-Universität Halle-Wittenberg
46
International journal of social economics
45
Journal of current issues and research in advertising
45
Marketing : ZFP ; journal of research and management
44
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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ECONIS (ZBW)
245
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1
Ethical judgments of sexualized ads featuring women : the role of identification with feminine archetypes
Kerviler, Gwarlann de
;
Ardelet, Caroline
;
Slavich, Barbara
- In:
Journal of business research : JBR
142
(
2022
),
pp. 899-913
Persistent link: https://www.econbiz.de/10013169467
Saved in:
2
Ethics of mobile behavioral advertising : antecedents and outcomes of perceived ethical value of advertised brands
Mpinganjira, Mercy
;
Maduku, Daniel K.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 464-478
Persistent link: https://www.econbiz.de/10011980256
Saved in:
3
The influence of contrasting values on consumer receptiveness to ethical information and ethical choices
Osburg, Victoria-Sophie
;
Akhtar, Pervaiz
;
Yoganathan, …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 366-379
Persistent link: https://www.econbiz.de/10012105050
Saved in:
4
Sales technology : help or hindrance to ethical behaviors and productivity?
Bush, Alan J.
;
Bush, Victoria D.
;
Orr, Linda M.
;
Rocco, …
- In:
Journal of business research : JBR
60
(
2007
)
11
,
pp. 1198-1205
Persistent link: https://www.econbiz.de/10003560932
Saved in:
5
Organizational dimensions of marketing-research ethics
Skinner, Steven J.
;
Ferrell, O. C.
;
Dubinsky, Alan J.
- In:
Journal of business research : JBR
16
(
1988
)
3
,
pp. 209-223
Persistent link: https://www.econbiz.de/10003533337
Saved in:
6
Morality in marketing : oxymoron or good business practice?
Watkins, Alison
;
Hill, Ronald Paul
- In:
Journal of business research : JBR
64
(
2011
)
8
,
pp. 922-927
Persistent link: https://www.econbiz.de/10009228969
Saved in:
7
Doing well while doing good? : an integrative review of marketing criticism and response
Stoeckl, Verena E.
;
Luedicke, Marius K.
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2452-2463
Persistent link: https://www.econbiz.de/10011399500
Saved in:
8
Appealing to the imagination : effective and ethical marketing of religion
Abela, Andrew V.
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 50-58
Persistent link: https://www.econbiz.de/10010237682
Saved in:
9
Ethical ideologies, perceived gambling value, and gambling commitment : an Asian perspective
Ndubisi, Nelson Oly
;
Nataraajan, Rajan
;
Chew, Jennie
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 128-135
Persistent link: https://www.econbiz.de/10010238385
Saved in:
10
Customer perception and response to ethical norms in legal services marketing
Ndubisi, Nelson Oly
;
Nataraajan, Rajan
;
Lai, Rebecca
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 361-368
Persistent link: https://www.econbiz.de/10010245241
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