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Gender-related wayfinding time of mall shoppers
Chebat, Jean-Charles; Gélinas-Chebat, Claire; … - In: Journal of business research : JBR 61 (2008) 10, pp. 1076-1082
Persistent link: https://www.econbiz.de/10003766352
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How do brand communities generate brand relationships? : intermediate mechanisms
Zhou, Zhimin; Zhang, Qiyuan; Su, Chenting; Zhou, Nan - In: Journal of business research : JBR 65 (2012) 7, pp. 890-895
Persistent link: https://www.econbiz.de/10009562255
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You do the service but they take the order
Chiou, Jyh-shen; Wu, Lei-yu; Chou, Szu-yu - In: Journal of business research : JBR 65 (2012) 7, pp. 883-889
Persistent link: https://www.econbiz.de/10009562263
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Designing a seamless shopping journey through omnichannel retailer integration
Cocco, Helen; Demoulin, Nathalie T. M. - In: Journal of business research : JBR 150 (2022), pp. 461-475
Persistent link: https://www.econbiz.de/10013365744
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Social versus psychological brand community : the role of psychological sense of brand community
Carlson, Brad D.; Suter, Tracy A.; Brown, Tom - In: Journal of business research : JBR 61 (2008) 4, pp. 284-291
Persistent link: https://www.econbiz.de/10003704456
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Effect of self-congruity with sponsorship on brand loyalty
Sirgy, M. Joseph; Lee, Dong-jin; Johar, J. S.; Tidwell, John - In: Journal of business research : JBR 61 (2008) 10, pp. 1091-1097
Persistent link: https://www.econbiz.de/10003766358
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Identity theft : an exploratory study with implications for marketers
Eisenstein, Eric M. - In: Journal of business research : JBR 61 (2008) 11, pp. 1160-1172
Persistent link: https://www.econbiz.de/10003766641
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Anti-consumption discourses and consumer-resistant identities
Cherrier, Hélène - In: Journal of business research : JBR 62 (2009) 2, pp. 181-190
Persistent link: https://www.econbiz.de/10003810543
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Identity salience and shifts in product preferences of Hispanic consumers : cultural relevance of product attributes as a moderator
Chattaraman, Veena; Rudd, Nancy A.; Lennon, Sharron J. - In: Journal of business research : JBR 62 (2009) 8, pp. 826-833
Persistent link: https://www.econbiz.de/10003861057
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A hierarchical model approach for identifying the trait antecedents of general gambling propensity and of four gambling-related genres
Mowen, John C.; Fang, Xiang; Scott, Kristin - In: Journal of business research : JBR 62 (2009) 12, pp. 1262-1268
Persistent link: https://www.econbiz.de/10003900750