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The effects of compensatory inferences for attributes on the choice of incomplete product options
Gunasti, Kunter
;
Ross, William T.
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 1136-1144
Persistent link: https://www.econbiz.de/10010517081
Saved in:
2
Market-based drivers of cobranding success
Nguyen, Hang T.
;
Ross, William T.
;
Pancras, Joseph
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 122-138
Persistent link: https://www.econbiz.de/10012271004
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