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The role of national identity in consumption : an integrative framework
Carvalho, Sergio W.; Luna, David; Goldsmith, Emily - In: Journal of business research : JBR 103 (2019), pp. 310-318
Persistent link: https://www.econbiz.de/10012104249
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A theory-based measure of acculturation : the shortened cultural life style inventory
Lerman, Dawn; Maldonado, Rachel; Luna, David - In: Journal of business research : JBR 62 (2009) 4, pp. 399-406
Persistent link: https://www.econbiz.de/10003839869
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Effects of national identity salience on responses to ads
Carvalho, Sergio W.; Luna, David - In: Journal of business research : JBR 67 (2014) 5, pp. 1026-1034
Persistent link: https://www.econbiz.de/10010364050
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A theory-based measure of acculturation: The shortened cultural life style inventory
Lerman, Dawn; Maldonado, Rachel; Luna, David - In: Journal of business research : JBR 62 (2009) 4, pp. 399-406
Persistent link: https://www.econbiz.de/10008245106
Cover Image
A theory-based measure of acculturation: The shortened cultural life style inventory
Lerman, Dawn; Maldonado, Rachel; Luna, David - In: Journal of business research : JBR 62 (2009) 4, pp. 399-407
Persistent link: https://www.econbiz.de/10008884852
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Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina; Hadi, Rhonda; Luna, David; Pogacar, Ruth - In: Journal of business research : JBR 157 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014229559