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The impact of brand portfolios on organizational attractiveness
Brunner, Christian Boris; Baum, Matthias - In: Journal of business research : JBR 106 (2020), pp. 182-195
Persistent link: https://www.econbiz.de/10012158348
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Corporate rebranding : an internal perspective
Joseph, Abraham; Gupta, Suraksha; Wang, Yichuan; … - In: Journal of business research : JBR 130 (2021), pp. 709-723
Persistent link: https://www.econbiz.de/10012544901
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Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
Kim, Kyung Hoon; Jeon, Byung Joo; Jung, Hong Seob; Lu, Wei - In: Journal of business research : JBR 64 (2011) 11, pp. 1207-1211
Persistent link: https://www.econbiz.de/10009380528
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Reimagining attraction and retention of hospitality management talent : a multilevel identity perspective
King, Ceridwyn; Madera, Juan M.; Lee, Lindsey; Murillo, … - In: Journal of business research : JBR 136 (2021), pp. 251-262
Persistent link: https://www.econbiz.de/10012663295
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Reactions towards diversity recruitment and the moderating influence of the recruiting firms' country-of-origin
Baum, Matthias; Sterzing, Anke; Alaca, Neslim - In: Journal of business research : JBR 69 (2016) 10, pp. 4140-4149
Persistent link: https://www.econbiz.de/10011553940
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Employee perceptions of employers' creativity and innovation : implications for employer attractiveness and branding in tourism and hospitality
Styvén, Maria; Näppä, Anna; Mariani, Marcello M.; … - In: Journal of business research : JBR 141 (2022), pp. 290-298
Persistent link: https://www.econbiz.de/10013167974
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Unpacking the relationship between employee brand ambassadorship and employee social media usage through employee wellbeing in workplace : a theoretical contribution
Sakka, Georgia; Ahammad, Mohammad F. - In: Journal of business research : JBR 119 (2020), pp. 354-363
Persistent link: https://www.econbiz.de/10012416994
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Employer brand equity effects on employees well-being and loyalty
Benraïss-Noailles, Laïla; Viot, Catherine - In: Journal of business research : JBR 126 (2021), pp. 605-613
Persistent link: https://www.econbiz.de/10012494326
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When and how frontline service employee authenticity influences purchase intentions
Matthews, Lynn; Eilert, Meike; Carlson, Les; Gentry, Jim - In: Journal of business research : JBR 114 (2020), pp. 111-123
Persistent link: https://www.econbiz.de/10012257471
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Brand orientation, employer branding and internal branding : do they effect on recruitment during the COVID-19 pandemic?
Kucherov, Dmitry G.; Tsybova, Victoria S.; Lisovskaia, … - In: Journal of business research : JBR 151 (2022), pp. 126-137
Persistent link: https://www.econbiz.de/10013459158