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Agile logic for SaaS implementation : capitalizing on marketing automation software in a start-up
Mero, Joel; Leinonen, Miira; Makkonen, Hannu; … - In: Journal of business research : JBR 145 (2022), pp. 583-594
Persistent link: https://www.econbiz.de/10013197930
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Agile, Stage-Gate and their combination : exploring how they relate to performance in software development
Bianchi, Mattia; Marzi, Giacomo; Guerini, Massimiliano - In: Journal of business research : JBR 110 (2020), pp. 538-553
Persistent link: https://www.econbiz.de/10012237897
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Looking back at an experience through rose-colored glasses
Cowley, Elizabeth - In: Journal of business research : JBR 61 (2008) 10, pp. 1046-1052
Persistent link: https://www.econbiz.de/10003766341
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Auditing program evaluation audits : executive training exercise for assessing management thinking, planning, and actions
Hsu, Chih-hsien; Sakai, Marcia Y. - In: Journal of business research : JBR 62 (2009) 7, pp. 680-689
Persistent link: https://www.econbiz.de/10003861995
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Congruity's role in website attitude formation
Wang, Sijun; Beatty, Sharon E.; Mothersbaugh, David L. - In: Journal of business research : JBR 62 (2009) 6, pp. 609-615
Persistent link: https://www.econbiz.de/10003854663
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Effects of customer feedback level and (in)consistency on new product acceptance in the click-and-mortar context
Yao, Emery; Fang, Ruolian; Dineen, Brian R.; Yao, Xin - In: Journal of business research : JBR 62 (2009) 12, pp. 1281-1288
Persistent link: https://www.econbiz.de/10003900756
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Reflections on discriminant validity : reexamining the bove et al. (2009) findings
Shiu, Edward; Pervan, Simon J.; Bove, Liliana L.; … - In: Journal of business research : JBR 64 (2011) 5, pp. 497-500
Persistent link: https://www.econbiz.de/10008901463
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How US consumers view in-store promotions
Schultz, Don E.; Block, Martin P. - In: Journal of business research : JBR 64 (2011) 1, pp. 51-54
Persistent link: https://www.econbiz.de/10008806346
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Field validation study of conjoint analysis using selected mail survey response rate facilitators
Lund, Daulatram B.; Malhotra, Naresh K.; Smith, Allen E. - In: Journal of business research : JBR 16 (1988) 4, pp. 351-368
Persistent link: https://www.econbiz.de/10003620943
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Value relevance of blog visibility
Hu, Nan; Liu, Ling; Tripathy, Arindam; Yao, Lee J. - In: Journal of business research : JBR 64 (2011) 12, pp. 1361-1368
Persistent link: https://www.econbiz.de/10009382459