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Innovation and diffusion of high-tech products, services, and systems
Huarng, Kun-Huang; Yu, Tiffany Hui-Kuang; Lai, Wenhsiang - In: Journal of business research : JBR 68 (2015) 11, pp. 2223-2226
Persistent link: https://www.econbiz.de/10011388127
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New product adoption in social networks : why direction matters
Hinz, Oliver; Schulze, Christian; Takac, Carsten - In: Journal of business research : JBR 67 (2014) 1, pp. 2836-2844
Persistent link: https://www.econbiz.de/10010235309
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When are influentials equally influenceable? : the strength of strong ties in new product adoption
Zhang, Honghong; Fam, Kim Shyan; Goh, Tiong-Thye; Dai, Xin - In: Journal of business research : JBR 82 (2018), pp. 160-170
Persistent link: https://www.econbiz.de/10011771826
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Designing profitable seeding Programs : the effects of social network properties and consumer homophily
Nejad, Mohammad G.; Amini, Mehdi - In: Journal of business research : JBR 173 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014547900
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Social factors' influences on corporate wiki acceptance and use
Iglesias-Pradas, Santiago; Hernández-García, Ángel; … - In: Journal of business research : JBR 68 (2015) 7, pp. 1481-1487
Persistent link: https://www.econbiz.de/10011297913
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Is social capital always "capital"? : measuring and leveraging social capital in online user communities for in-group diffusion
Pyo, Tae-Hyung; Tamrakar, Chanchal; Lee, Jae Young; … - In: Journal of business research : JBR 158 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014281068
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The moderating role of socio-semantic networks on online buzz diffusion
Lee, Hyejun; Lee, Dong-il; Kim, Taeho; Lee, Juhyun - In: Journal of business research : JBR 66 (2013) 9, pp. 1367-1374
Persistent link: https://www.econbiz.de/10009755989
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Discovering interest groups for marketing in virtual communities : an integrated approach
Wang, Kai-yu; Ting, I-hsien; Wu, Hui-ju - In: Journal of business research : JBR 66 (2013) 9, pp. 1360-1366
Persistent link: https://www.econbiz.de/10009755996
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What drives content creation behavior on SNSs? : a commitment perspective
Chen, Aihui; Lu, Yaobin; Wang, Bin; Zhao, Ling; Li, Ming - In: Journal of business research : JBR 66 (2013) 12, pp. 2529-2535
Persistent link: https://www.econbiz.de/10010233146
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Effective marketing communication via social networking site : the moderating role of the social tie
Shen, George Chung-Chi; Chiou, Jyh-Shen; Hsiao, Chih-Hui; … - In: Journal of business research : JBR 69 (2016) 6, pp. 2265-2270
Persistent link: https://www.econbiz.de/10011472234