Narrow search
Showing 1 - 3 of 3
Cover Image
Asymmetric brand alliances : when joint promotions with strong brands hurt
Vaidyanathan, Rajiv; Aggarwal, Praveen - In: Journal of business research : JBR 141 (2022), pp. 213-228
Persistent link: https://www.econbiz.de/10013167969
Cover Image
Who is the fairest of them all? An attributional approach to price fairness perceptions
Vaidyanathan, Rajiv; Aggarwal, Praveen - In: Journal of business research : JBR 56 (2003) 6, pp. 453-464
Persistent link: https://www.econbiz.de/10006721107
Cover Image
Using brand alliances with artists to expand retail brand personality
Kim, Pielah; Vaidyanathan, Rajiv; Chang, Hua; Stoel, Leslie - In: Journal of business research : JBR 85 (2018), pp. 424-433
Persistent link: https://www.econbiz.de/10011815595