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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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ECONIS (ZBW)
2,006
USB Cologne (EcoSocSci)
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1
Random regret minimization for consumer choice modeling : assessment of empirical evidence
Chorus, Caspar
;
Cranenburgh, Sander van
;
Dekker, Thijs
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2428-2436
Persistent link: https://www.econbiz.de/10010402784
Saved in:
2
Mother logit analysis of substitution effects in consumer shopping destination choice
Timmermans, Harry J. P.
- In:
Journal of business research : JBR
23
(
1991
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10001118893
Saved in:
3
Team identification, discrete emotions, satisfaction, and event attachment : a social identity perspective
Prayag, Girish
;
Mills, Hamish
;
Lee, Craig
;
Soscia, Isabella
- In:
Journal of business research : JBR
112
(
2020
),
pp. 373-384
Persistent link: https://www.econbiz.de/10012230614
Saved in:
4
Globalization, national identity, biculturalism and consumer behavior : a longitudinal study of Dutch consumers
Sobol, Kamila
;
Cleveland, Mark
;
Laroche, Michel
- In:
Journal of business research : JBR
82
(
2018
),
pp. 340-353
Persistent link: https://www.econbiz.de/10011771906
Saved in:
5
Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Saved in:
6
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu
;
Zhu, Chengfeng
;
Septianto, Felix
- In:
Journal of business research : JBR
153
(
2022
),
pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Saved in:
7
Emotional advertising : revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 418-426
Persistent link: https://www.econbiz.de/10008859021
Saved in:
8
Experimental choice analysis
In:
Journal of business research : JBR
24
(
1992
)
2
,
pp. 89-189
Persistent link: https://www.econbiz.de/10001117883
Saved in:
9
Marketing in Poland : special section
In:
Journal of business research : JBR
24
(
1992
)
1
,
pp. 1-72
Persistent link: https://www.econbiz.de/10001118895
Saved in:
10
Legal, regulatory, and ethical issues in marketing and consumer behavior : special issue
In:
Journal of business research : JBR
24
(
1992
)
4
,
pp. 281-375
Persistent link: https://www.econbiz.de/10001123240
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