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Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.; Jiang, Yangyang; Jha, Subhash - In: Journal of business research : JBR 136 (2021), pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
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Value relevance of blog visibility
Hu, Nan; Liu, Ling; Tripathy, Arindam; Yao, Lee J. - In: Journal of business research : JBR 64 (2011) 12, pp. 1361-1368
Persistent link: https://www.econbiz.de/10009382459
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Pride and gratitude : egoistic versus altruistic appeals in social media advertising
Baek, Tae Hyun; Yoon, Sukki - In: Journal of business research : JBR 142 (2022), pp. 499-511
Persistent link: https://www.econbiz.de/10013168410
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The effects of augmented reality mobile app advertising : viral marketing via shared social experience
Sung, Eunyoung - In: Journal of business research : JBR 122 (2021), pp. 75-87
Persistent link: https://www.econbiz.de/10012420341
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Increasing the effectiveness of display social media ads for startups : the role of different claims and executional characteristics
Hervet, Guillaume; Guitart, Ivan A. - In: Journal of business research : JBR 153 (2022), pp. 467-478
Persistent link: https://www.econbiz.de/10013534091
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Mind the fake reviews! : protecting consumers from deception through persuasion knowledge acquisition
Costa Filho, Murilo Carrazedo; Rafael, Diego Nogueira; … - In: Journal of business research : JBR 156 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10013534273
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Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa; Espinosa, Jennifer A.; Langenderfer, Jeff; … - In: Journal of business research : JBR 154 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
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Editorial: Marketing communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Barnier, Virginie De; Janiszewski, Chris A.; Merunka, … - In: Journal of business research : JBR 64 (2011) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10008806373
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A resource-based view of stakeholder marketing
Kull, Alexander J.; Mena, Jeannette A.; Korschun, Daniel - In: Journal of business research : JBR 69 (2016) 12, pp. 5553-5560
Persistent link: https://www.econbiz.de/10011597354
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The service-dominant logic perspective for enhancing the e-commerce of wine : a test/application on the Italian wine sector
Festa, Giuseppe; Cuomo, Maria Teresa; Metallo, Gerardino - In: Journal of business research : JBR 101 (2019), pp. 477-484
Persistent link: https://www.econbiz.de/10012103430