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Small versus large retail stores in an emerging market : Mexico
Paswan, Audhesh; Santarriaga Pineda, María de los Dolores - In: Journal of business research : JBR 63 (2010) 7, pp. 667-672
Persistent link: https://www.econbiz.de/10003984849
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The impact of guanxi positioning on the quality of manufacturer-retailer channel relationships : evidence from Taiwanese SMEs
Wu, Wen Kuei; Chiu, Singa Wang - In: Journal of business research : JBR 69 (2016) 9, pp. 3398-3405
Persistent link: https://www.econbiz.de/10011514811
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The dynamic effect of customer equity across firm growth : the case of small and medium-sized online retailers
Song, Tae Ho; Kim, Sang Yong; Kim, Ji Yoon - In: Journal of business research : JBR 69 (2016) 9, pp. 3755-3764
Persistent link: https://www.econbiz.de/10011515257
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A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto; Ghosh Dastidar, Ayan - In: Journal of business research : JBR 145 (2022), pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
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Customer participation, and green product innovation in SMEs : the mediating role of opportunity recognition and exploitation
Chen, Jiawen; Liu, Linlin - In: Journal of business research : JBR 119 (2020), pp. 151-162
Persistent link: https://www.econbiz.de/10012416954
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Service customer orientation and social sustainability : the case of small medium enterprises
Lee, Corrinne Mei Jyin; Norbani Che Ha; Sharifah … - In: Journal of business research : JBR 122 (2021), pp. 751-760
Persistent link: https://www.econbiz.de/10012420620
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Developing a scale for entrepreneurial marketing : revealing its inner frame and prediction of performance
Eggers, Fabian; Niemand, Thomas; Kraus, Sascha; Breier, … - In: Journal of business research : JBR 113 (2020), pp. 72-82
Persistent link: https://www.econbiz.de/10012230439
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Exploring customer orientation as a marketing strategy of Mexican-American entrepreneurs
Peterson, Robert A.; Crittenden, Victoria Lynn - In: Journal of business research : JBR 113 (2020), pp. 139-148
Persistent link: https://www.econbiz.de/10012230451
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Value and alliance capability and the formation of strategic alliances in SMEs : the impact of customer orientation and resource optimisation
O'Dwyer, Michele; Gilmore, Audrey - In: Journal of business research : JBR 87 (2018), pp. 58-68
Persistent link: https://www.econbiz.de/10011866543
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Facilitating dynamic marketing capabilities development for domestic and foreign firms in an emerging economy
Xu, Hangjun; Guo, Huiling; Zhang, Jing; Dang, Anh - In: Journal of business research : JBR 86 (2018), pp. 141-152
Persistent link: https://www.econbiz.de/10011855266