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Reactions towards diversity recruitment and the moderating influence of the recruiting firms' country-of-origin
Baum, Matthias; Sterzing, Anke; Alaca, Neslim - In: Journal of business research : JBR 69 (2016) 10, pp. 4140-4149
Persistent link: https://www.econbiz.de/10011553940
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Employee perceptions of employers' creativity and innovation : implications for employer attractiveness and branding in tourism and hospitality
Styvén, Maria; Näppä, Anna; Mariani, Marcello M.; … - In: Journal of business research : JBR 141 (2022), pp. 290-298
Persistent link: https://www.econbiz.de/10013167974
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Unpacking the relationship between employee brand ambassadorship and employee social media usage through employee wellbeing in workplace : a theoretical contribution
Sakka, Georgia; Ahammad, Mohammad F. - In: Journal of business research : JBR 119 (2020), pp. 354-363
Persistent link: https://www.econbiz.de/10012416994
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Employer brand equity effects on employees well-being and loyalty
Benraïss-Noailles, Laïla; Viot, Catherine - In: Journal of business research : JBR 126 (2021), pp. 605-613
Persistent link: https://www.econbiz.de/10012494326
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When and how frontline service employee authenticity influences purchase intentions
Matthews, Lynn; Eilert, Meike; Carlson, Les; Gentry, Jim - In: Journal of business research : JBR 114 (2020), pp. 111-123
Persistent link: https://www.econbiz.de/10012257471
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The impact of brand portfolios on organizational attractiveness
Brunner, Christian Boris; Baum, Matthias - In: Journal of business research : JBR 106 (2020), pp. 182-195
Persistent link: https://www.econbiz.de/10012158348
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Brand orientation, employer branding and internal branding : do they effect on recruitment during the COVID-19 pandemic?
Kucherov, Dmitry G.; Tsybova, Victoria S.; Lisovskaia, … - In: Journal of business research : JBR 151 (2022), pp. 126-137
Persistent link: https://www.econbiz.de/10013459158