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Towards a new paradigm of measurement in marketing
Salzberger, Thomas; Koller, Monika - In: Journal of business research : JBR 66 (2013) 9, pp. 1307-1317
Persistent link: https://www.econbiz.de/10009756049
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Problems with formative and higher-order reflective variables
Lee, Nick; Cadogan, John W. - In: Journal of business research : JBR 66 (2013) 2, pp. 242-247
Persistent link: https://www.econbiz.de/10009715040
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Improper use of endogenous formative variables
Cadogan, John W.; Lee, Nick - In: Journal of business research : JBR 66 (2013) 2, pp. 233-241
Persistent link: https://www.econbiz.de/10009715041
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Perceiving the value of intangible assets in context
Axtle-Ortiz, Miguel Angel - In: Journal of business research : JBR 66 (2013) 3, pp. 417-424
Persistent link: https://www.econbiz.de/10009720227
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Falsifying laboratory results through field tests : a time-series methodology and some results
Barta, Rajeev; Vanhonacker, Wilfred R. - In: Journal of business research : JBR 16 (1988) 4, pp. 281-300
Persistent link: https://www.econbiz.de/10003483415
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Print advertising : executional factors and the RPB Grid
Huhmann, Bruce A.; Franke, George R.; Mothersbaugh, David L. - In: Journal of business research : JBR 65 (2012) 6, pp. 849-854
Persistent link: https://www.econbiz.de/10009552440
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Research with in-built replications : comment and further suggestions for replication research
Evanschitzky, Heiner; Armstrong, Jon Scott - In: Journal of business research : JBR 66 (2013) 9, pp. 1406-1408
Persistent link: https://www.econbiz.de/10009755964
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Designing research with in-built differentiated replication
Uncles, Mark D.; Kwok, Simon - In: Journal of business research : JBR 66 (2013) 9, pp. 1398-1405
Persistent link: https://www.econbiz.de/10009755968
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Does marketing research suffer from methods myopia?
Davis, Donna F.; Golicic, Susan L.; Boerstler, Courtney N. - In: Journal of business research : JBR 66 (2013) 9, pp. 1245-1250
Persistent link: https://www.econbiz.de/10009756067
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Introduction to the special issue on advancing research methods in marketing : editorial
Kim, Donghoon; Li, Xiang - In: Journal of business research : JBR 66 (2013) 9, pp. 1243-1244
Persistent link: https://www.econbiz.de/10009756070