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Journal of business research : JBR
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Towards a new paradigm of measurement in marketing
Salzberger, Thomas
;
Koller, Monika
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1307-1317
Persistent link: https://www.econbiz.de/10009756049
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2
Problems with formative and higher-order reflective variables
Lee, Nick
;
Cadogan, John W.
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 242-247
Persistent link: https://www.econbiz.de/10009715040
Saved in:
3
Improper use of endogenous formative variables
Cadogan, John W.
;
Lee, Nick
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 233-241
Persistent link: https://www.econbiz.de/10009715041
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4
Perceiving the value of intangible assets in context
Axtle-Ortiz, Miguel Angel
- In:
Journal of business research : JBR
66
(
2013
)
3
,
pp. 417-424
Persistent link: https://www.econbiz.de/10009720227
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5
Falsifying laboratory results through field tests : a time-series methodology and some results
Barta, Rajeev
;
Vanhonacker, Wilfred R.
- In:
Journal of business research : JBR
16
(
1988
)
4
,
pp. 281-300
Persistent link: https://www.econbiz.de/10003483415
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6
Print advertising : executional factors and the RPB Grid
Huhmann, Bruce A.
;
Franke, George R.
;
Mothersbaugh, David L.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 849-854
Persistent link: https://www.econbiz.de/10009552440
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7
Research with in-built replications : comment and further suggestions for replication research
Evanschitzky, Heiner
;
Armstrong, Jon Scott
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1406-1408
Persistent link: https://www.econbiz.de/10009755964
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8
Designing research with in-built differentiated replication
Uncles, Mark D.
;
Kwok, Simon
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1398-1405
Persistent link: https://www.econbiz.de/10009755968
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9
Does marketing research suffer from methods myopia?
Davis, Donna F.
;
Golicic, Susan L.
;
Boerstler, Courtney N.
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1245-1250
Persistent link: https://www.econbiz.de/10009756067
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10
Introduction to the special issue on advancing research methods in marketing : editorial
Kim, Donghoon
;
Li, Xiang
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1243-1244
Persistent link: https://www.econbiz.de/10009756070
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