Narrow search
Showing 1 - 10 of 1,137
Cover Image
Emic and etic interpretations of engagement with a consumer-to-consumer online auction site
Abdul-Ghani, Eathar; Hyde, Kenneth F.; Marshall, Roger - In: Journal of business research : JBR 64 (2011) 10, pp. 1060-1066
Persistent link: https://www.econbiz.de/10009270589
Cover Image
Emphasizing brand heritage : does it work? And how?
Rose, Gregory; Merchant, Altaf; Orth, Ulrich R.; … - In: Journal of business research : JBR 69 (2016) 2, pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
Cover Image
Responsible and active brand personality : on the relationships with brand experience and key relationship constructs
Japutra, Arnold; Molinillo, Sebastian - In: Journal of business research : JBR 99 (2019), pp. 464-471
Persistent link: https://www.econbiz.de/10012023686
Cover Image
Building customer relationships while achieving sales performance results : is listening the holy grail of sales?
Itani, Omar S.; Goad, Emily A.; Jaramillo, Fernando - In: Journal of business research : JBR 102 (2019), pp. 120-130
Persistent link: https://www.econbiz.de/10012103945
Cover Image
Branding co-creation with members of online brand communities
Hajli, Nick; Mohana Shanmugam; Papagiannidis, Savvas; … - In: Journal of business research : JBR 70 (2017), pp. 136-144
Persistent link: https://www.econbiz.de/10011620397
Cover Image
A grounded theory study of factors and conditions associated with customer trust recovery in a retailer
Bozic, Branko; Siebert, Sabina; Martin, Graeme - In: Journal of business research : JBR 109 (2020), pp. 440-448
Persistent link: https://www.econbiz.de/10012238103
Cover Image
"Don't pretend to be my friend!" when an informal brand communication style backfires on social media
Grety, Anaïs; Horváth, Csilla; Belei, Nina; Riel, … - In: Journal of business research : JBR 74 (2017), pp. 77-89
Persistent link: https://www.econbiz.de/10011675398
Cover Image
Corporate social responsibility as a determinant of consumer loyalty : an examination of ethical standard, satisfaction, and trust
Park, Eunil; Kim, Ki Joon; Kwon, Sang Jib - In: Journal of business research : JBR 76 (2017), pp. 8-13
Persistent link: https://www.econbiz.de/10011712545
Cover Image
Knowledge transfer in the context of buyer-supplier relationship : an analysis of a supplier's customer portfolio
Balboni, Bernardo; Marchi, Gianluca; Vignola, Marina - In: Journal of business research : JBR 80 (2017), pp. 277-287
Persistent link: https://www.econbiz.de/10011771524
Cover Image
Propensity to trust salespeople : a contingent multilevel-multisource examination
Friend, Scott B.; Johnson, Jeff S.; Sohi, Ravipreet S. - In: Journal of business research : JBR 83 (2018), pp. 1-9
Persistent link: https://www.econbiz.de/10011775837