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An investigation of consumer evaluations of reference price discount claims
Lichtenstein, Donald R.; Rearden, William O. - In: Journal of business research : JBR 17 (1988) 2, pp. 189-200
Persistent link: https://www.econbiz.de/10003485074
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Special issue Contributions of business-to-business marketing journals
In: Journal of business research : JBR 38,3 (1997)
Persistent link: https://www.econbiz.de/10004346754
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The role of conflict, culture, and myth in creating attitudinal commitment
Bodkin, Charles D.; Amato, Christie; Peters, Cara - In: Journal of business research : JBR 62 (2009) 10, pp. 1013-1019
Persistent link: https://www.econbiz.de/10003888177
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Ad eroticism from a psychological distance perspective : investigating its effects in light of consumers' sex, ethical judgments, and moral attentiveness
Theodorakis, Ioannis G.; Painesis, Grigorios - In: Journal of business research : JBR 142 (2022), pp. 524-539
Persistent link: https://www.econbiz.de/10013168413
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How psychological distance shapes hedonic consumption : the moderating role of the need to justify
Didi Alaoui, Mohamed; Valette-Florence, Pierre; Cova, … - In: Journal of business research : JBR 146 (2022), pp. 57-69
Persistent link: https://www.econbiz.de/10013271375
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Evolutionary psychological consumer research : bold, bright, but better with behavior
Otterbring, Tobias; Sundie, Jill; Li, Yexin Jessica; … - In: Journal of business research : JBR 120 (2020), pp. 473-484
Persistent link: https://www.econbiz.de/10012417155
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The marketing of evolutionary psychology
Saad, Gad - In: Journal of business research : JBR 120 (2020), pp. 485-491
Persistent link: https://www.econbiz.de/10012417156
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Psychological ownership and disownership in reward-based crowdfunding
Nesij Huvaj, M.; Darmody, Aron; Smith, Robert S. - In: Journal of business research : JBR 158 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014280505
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Optimizing the product developing process using psychophysical scaling
Rabino, Samuel; Moskowitz, Howard R. - In: Journal of business research : JBR 10 (1982) 3, pp. 295-308
Persistent link: https://www.econbiz.de/10003635388
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Stationarity test for the beta binomial model
Sabavala, Darius J.; Morrison, Donald G. - In: Journal of business research : JBR 9 (1981) 2, pp. 221-230
Persistent link: https://www.econbiz.de/10003635854