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Journal of business research : JBR
SpringerLink / Bücher
1,581
European Journal of Marketing
463
Springer eBook Collection
365
Springer eBook Collection / Business and Economics
352
Gabler Edition Wissenschaft
344
Europäische Hochschulschriften / 5
315
Research
244
Journal of Food Distribution Research
208
Marketing Intelligence & Planning
199
Lehrbuch
189
Industrial marketing management : the international journal for industrial and high-tech firms
179
Betriebs-Berater : BB
172
Marketing theory
137
Management Science
132
Journal of Agricultural and Applied Economics
130
essentials
124
Journal of historical research in marketing
121
Journal of marketing management : MM
114
Hamburger Schriften zur Marketingforschung
112
Journal of Consumer Marketing
110
Ifo Schnelldienst
109
European journal of marketing : EJM
106
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
100
Gabler Research
99
Journal of macromarketing : examining the interactions among markets, marketing, and society
95
International Food and Agribusiness Management Review
94
Journal of marketing education : JME
92
Innovatives Markenmanagement
91
Journal of the Academy of Marketing Science
90
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
88
Neue betriebswirtschaftliche Forschung : Nbf
88
Journal of marketing
87
Agricultural Economics Reports
80
Amber Waves
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
International Journal of Bank Marketing
79
Schriften zu Marketing und Management
78
Schriftenreihe Schwerpunkt Marketing
77
DUV / Wirtschaftswissenschaft
75
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ECONIS (ZBW)
202
USB Cologne (EcoSocSci)
1
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1
Editorial:
Marketing
communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Barnier, Virginie De
;
Janiszewski, Chris A.
;
Merunka, …
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10008806373
Saved in:
2
Demystifying neuromarketing
Lim, Weng Marc
- In:
Journal of business research : JBR
91
(
2018
),
pp. 205-220
Persistent link: https://www.econbiz.de/10011902933
Saved in:
3
A systems perspective on markets : toward a research agenda
Vargo, Stephen L.
;
Koskela-Huotari, Kaisa
;
Baron, Steve
; …
- In:
Journal of business research : JBR
79
(
2017
),
pp. 260-268
Persistent link: https://www.econbiz.de/10011745311
Saved in:
4
Conflicting coexistence of legitimation and delegitimation logics in a revived market : the case of a traditional clothing market
Regany, Fatima
;
Benmecheddal, Ahmed
;
Belkhir, Meriam
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 438-449
Persistent link: https://www.econbiz.de/10012435343
Saved in:
5
Market innovation : a literature review and new research directions
Sprong, Niels
;
Driessen, Paul H.
;
Hillebrand, Bas
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
Saved in:
6
Chartering
marketing
strategy and
marketing
management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
7
Tribute to a
marketing
legend : commemorating the contributions of Shelby D. Hunt with implications for the future of
marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
8
Implementing a retail innovation by a Polish Industrial company
Domanski, Tomasz
- In:
Journal of business research : JBR
14
(
1986
)
4
,
pp. 309-315
Persistent link: https://www.econbiz.de/10003531910
Saved in:
9
Special issue Contributions of business-to-business
marketing
journals
In:
Journal of business research : JBR
38,3
(
1997
)
Persistent link: https://www.econbiz.de/10004346754
Saved in:
10
Hofstede's dimensions of culture in international
marketing
studies
Soares, Ana Maria
;
Farhangmehr, Minoo
;
Shoham, Aviv
- In:
Journal of business research : JBR
60
(
2007
)
3
,
pp. 277-284
Persistent link: https://www.econbiz.de/10003429522
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