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Special issue Contributions of business-to-business marketing journals
In: Journal of business research : JBR 38,3 (1997)
Persistent link: https://www.econbiz.de/10004346754
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Developer/adopter relationships in new industrial product situations
More, Roger A. - In: Journal of business research : JBR 14 (1986) 6, pp. 501-517
Persistent link: https://www.econbiz.de/10003634576
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Does customer sex influence the relationship between perceived quality and share of wallet?
Babakus, Emin; Yavas, Ugur - In: Journal of business research : JBR 61 (2008) 9, pp. 974-981
Persistent link: https://www.econbiz.de/10003731220
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Store and store format loyalty measures based on budget allocation
Bustos-Reyes, César Augusto; González-Benito, Óscar - In: Journal of business research : JBR 61 (2008) 9, pp. 1015-1025
Persistent link: https://www.econbiz.de/10003731231
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When consumers love their brands : exploring the concept and its dimensions
Albert, Noe͏̈l; Merunka, Dwight; Valette-Florence, Pierre - In: Journal of business research : JBR 61 (2008) 10, pp. 1062-1075
Persistent link: https://www.econbiz.de/10003766348
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Customer equity management as formative second-order construct
Bruhn, Manfred; Georgi, Dominik; Hadwich, Karsten - In: Journal of business research : JBR 61 (2008) 12, pp. 1292-1301
Persistent link: https://www.econbiz.de/10003784943
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Special issue : Formative indicators
Diamantopoulos, Adamantios (contributor) - 2008
Persistent link: https://www.econbiz.de/10003784946
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Special issue: Retailing evolution research
Chebat, Jean-Charles (contributor) - 2009
Persistent link: https://www.econbiz.de/10003859335
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"It's nice to get a wee treat if you've had a bad week" : consumer motivations in retail loyalty scheme points redemption
Smith, Andrew; Sparks, Leigh - In: Journal of business research : JBR 62 (2009) 5, pp. 542-547
Persistent link: https://www.econbiz.de/10003846876
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What induces online loyalty? : online versus offline brand images
Kwon, Wi-suk; Lennon, Sharron J. - In: Journal of business research : JBR 62 (2009) 5, pp. 557-564
Persistent link: https://www.econbiz.de/10003846909