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Journal of business research : JBR
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The linking pin role in organizational buying centers
Wind, Yoram
;
Robertson, Thomas S.
- In:
Journal of business research : JBR
10
(
1982
)
2
,
pp. 169-184
Persistent link: https://www.econbiz.de/10003663491
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Marketing as an engine of business growth: a cross-functional perspective
Wind, Yoram
- In:
Journal of business research : JBR
58
(
2005
)
7
,
pp. 863-873
Persistent link: https://www.econbiz.de/10006713815
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