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A tale of two theories: sympathy or competition?
Torres, Ivonne M. - In: Journal of business research : JBR 60 (2007) 3, pp. 197-205
Persistent link: https://www.econbiz.de/10003428815
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Am I welcome here? Exploring how ethnic consumers assess their place identity
Rosenbaum, Mark S.; Montoya, Detra Y. - In: Journal of business research : JBR 60 (2007) 3, pp. 206-214
Persistent link: https://www.econbiz.de/10003428819
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Revisiting the substantiality criterion : from ethnic marketing to market segmentation
Pires, Guilherme D.; Stanton, John; Stanton, Patricia J. - In: Journal of business research : JBR 64 (2011) 9, pp. 988-996
Persistent link: https://www.econbiz.de/10009241403
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Developing tribal casino employees as conduits for tribal government messaging
Ponting, Sandra Sun-Ah; Ponting, Jess; Spilde, Katherine - In: Journal of business research : JBR 68 (2015) 10, pp. 2140-2145
Persistent link: https://www.econbiz.de/10011373102
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Franchising, local market characteristics and alcohol sales to minors
Uthgård, Jakob; Nygaard, Arne; Dahlstrom, Robert - In: Journal of business research : JBR 68 (2015) 10, pp. 2117-2124
Persistent link: https://www.econbiz.de/10011373131
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Is the culture-emotion fit always important? : self-regulatory emotions in ethnic food consumption
Bu, Kyunghee; Kim, Donghoon; Son, Jungmin - In: Journal of business research : JBR 66 (2013) 8, pp. 983-988
Persistent link: https://www.econbiz.de/10009755385
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Shared ethnicity effects on service encounters : a study across three US subcultures
Montoya, Detra Y.; Briggs, Elten - In: Journal of business research : JBR 66 (2013) 3, pp. 314-320
Persistent link: https://www.econbiz.de/10009720304
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Contrasting social network and tribal theories : an applied perspective
Greenacre, Luke; Freeman, Lynne; Donald, Melissa - In: Journal of business research : JBR 66 (2013) 7, pp. 948-954
Persistent link: https://www.econbiz.de/10009756850
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Exploring ethnic consumer response to crossover brand extensions
Aguirre-Rodriguez, Alexandra; Bóveda-Lambie, Adriana; … - In: Journal of business research : JBR 67 (2014) 4, pp. 457-463
Persistent link: https://www.econbiz.de/10010362110
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Hyperfiliation and cultural citizenship : African American consumer acculturation
Bradford, Tonya Williams; Sherry, John F. - In: Journal of business research : JBR 67 (2014) 4, pp. 418-424
Persistent link: https://www.econbiz.de/10010362125