//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing planning : [for exam...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
163
Marketing management
56
Marketingmanagement
56
Consumer behaviour
32
Konsumentenverhalten
32
Innovation
18
Firm performance
17
Unternehmenserfolg
17
Brand management
14
Markenführung
14
USA
14
United States
14
Relationship marketing
13
Beziehungsmarketing
12
Business start-up
12
Entrepreneurship
12
Unternehmensgründung
12
Bibliometrics
10
Bibliometrie
10
Corporate Social Responsibility
10
Corporate social responsibility
10
Entrepreneurship approach
10
KMU
9
SME
9
Entrepreneurial marketing
8
Market research
8
Marketing theory
8
Marktforschung
8
Social Web
8
Social web
8
Welt
8
World
8
Brand image
7
Ethics
7
Internet marketing
7
Markenimage
7
Marketingtheorie
7
Online-Marketing
7
Advertising
6
Business ethics
6
more ...
less ...
Online availability
All
Undetermined
109
Type of publication
All
Article
161
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
163
Aufsatz in Zeitschrift
163
Collection of articles of several authors
5
Sammelwerk
5
Conference paper
2
Konferenzbeitrag
2
Conference proceedings
1
Konferenzschrift
1
more ...
less ...
Language
All
English
164
Undetermined
1
Author
All
Lim, Weng Marc
5
Ko, Eunju
4
El-Bassiouny, Noha
3
Huarng, Kun-Huang
3
Jafari, Aliakbar
3
Sandıkçı, Özlem
3
Bresciani, Stefano
2
Demangeot, Catherine
2
Hunt, Shelby D.
2
Kilbourne, William E.
2
Kipnis, Eva
2
Kraus, Sascha
2
Madhavaram, Sreedhar
2
Merunka, Dwight R.
2
Miles, Morgan P.
2
Mittelstaedt, John D.
2
Mustak, Mekhail
2
Ngai, Eric W. T.
2
Pullig, Chris
2
Salminen, Joni
2
Sharma, Piyush
2
Thrassou, Alkis
2
Vrontis, Demetris
2
Woodside, Arch G.
2
Yu, Tiffany Hui-Kuang
2
Abela, Andrew V.
1
Akhtar, Pervaiz
1
Al-Habib, Mohammed
1
Alexander, Andrew
1
Alqahtani, Nasser
1
Ambaye, Michele
1
Angulo-Altamirano, Eladio
1
Angulo-Ruiz, Fernando
1
Anterasian, Cathy
1
Armstrong, Jon Scott
1
Arnett, Dennis B.
1
Askegaard, Søren
1
Assaf, A. Georges
1
Auh, Seigyoung
1
Babin, Barry J.
1
more ...
less ...
Published in...
All
Journal of business research : JBR
SpringerLink / Bücher
1,582
European Journal of Marketing
465
Springer eBook Collection
357
Springer eBook Collection / Business and Economics
355
Gabler Edition Wissenschaft
341
Europäische Hochschulschriften / 5
301
Research
247
Journal of Food Distribution Research
208
Marketing Intelligence & Planning
208
Lehrbuch
195
Management Science
155
Journal of Agricultural and Applied Economics
131
essentials
124
Industrial marketing management : the international journal for industrial and high-tech firms
122
Hamburger Schriften zur Marketingforschung
111
Journal of Consumer Marketing
111
Gabler Research
100
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
98
International Food and Agribusiness Management Review
94
Innovatives Markenmanagement
91
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
90
Neue betriebswirtschaftliche Forschung : Nbf
86
Agricultural Economics Reports
80
Amber Waves
80
European journal of marketing : EJM
80
International Journal of Bank Marketing
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
MPRA Paper
79
DUV / Wirtschaftswissenschaft
78
Journal of marketing education : JME
78
Journal of marketing management : MM
74
Schriften zu Marketing und Management
74
Schriftenreihe Schwerpunkt Marketing
74
Schriftenreihe Studien zum Konsumentenverhalten
74
farmdoc daily
74
Review of Marketing and Agricultural Economics
72
Springer eBook Collection / Business and Management
72
International Marketing Review
71
Agricultural and Resource Economics Review
70
more ...
less ...
Source
All
ECONIS (ZBW)
164
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
165
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of agility on the market performance of born-global firms : an exploratory study of the "Tech City" innovation cluster
Nemkova, Ekaterina
- In:
Journal of business research : JBR
80
(
2017
),
pp. 257-265
Persistent link: https://www.econbiz.de/10011771517
Saved in:
2
Special issue Contributions of business-to-business
marketing
journals
In:
Journal of business research : JBR
38,3
(
1997
)
Persistent link: https://www.econbiz.de/10004346754
Saved in:
3
Editorial:
Marketing
communications and consumer behavior : introduction to the special issue from 2007 La Londe conference
Askegaard, Søren
;
Merunka, Dwight R.
;
Sirgy, M. Joseph
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1027-1029
Persistent link: https://www.econbiz.de/10003766337
Saved in:
4
Market responsiveness, top management risk taking, and the role of strategic learning as determinants of market pioneering
Garrett, Robert P.
;
Covin, Jeffrey G.
;
Slevin, Dennis P.
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 782-788
Persistent link: https://www.econbiz.de/10003861045
Saved in:
5
Marketing
accountability : linking
marketing
actions to financial results
Stewart, David W.
- In:
Journal of business research : JBR
62
(
2009
)
6
,
pp. 636-643
Persistent link: https://www.econbiz.de/10003854677
Saved in:
6
Market orientation, competitive advantage, and performance : a demand-based perspective
Zhou, Kevin Zheng
;
Brown, James R.
;
Dev, Chekitan S.
- In:
Journal of business research : JBR
62
(
2009
)
11
,
pp. 1063-1070
Persistent link: https://www.econbiz.de/10003896914
Saved in:
7
Replication research's disturbing trend
Evanschitzky, Heiner
;
Baumgarth, Carsten
;
Hubbard, Raymond
- In:
Journal of business research : JBR
60
(
2007
)
4
,
pp. 411-415
Persistent link: https://www.econbiz.de/10003451455
Saved in:
8
Teaching basic
marketing
accountability using spreadsheets : an exploratory perspective
Ganesh, Gopala
;
Paswan, Audesh K.
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 182-190
Persistent link: https://www.econbiz.de/10003954687
Saved in:
9
Editorial:
Marketing
communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Barnier, Virginie De
;
Janiszewski, Chris A.
;
Merunka, …
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10008806373
Saved in:
10
Special issue :
marketing
research in Korea ; special joint issue of Journal of Business Research and Journal of the Korean Academy of
Marketing
Ko, Eunju
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003587296
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->