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Journal of business research : JBR
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829
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784
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ECONIS (ZBW)
407
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1
A comparison of importance weights and willingness-to-pay measures derived from choice-based conjoint, constant sum scales and best-worst scaling
Louviere, Jordan J.
;
Islam, Towhidul
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 903-911
Persistent link: https://www.econbiz.de/10003730779
Saved in:
2
Eliciting and estimating reservation price : a semi-compensatory approach
Kaplan, Sigal
;
Bekhor, Shlomo
;
Shiftan, Yoram
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 45-50
Persistent link: https://www.econbiz.de/10008806349
Saved in:
3
To influence or not to influence : external reference price strategies in pay-what-you-want pricing
Johnson, Jennifer Wiggins
;
Cui, Annie Peng
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 275-281
Persistent link: https://www.econbiz.de/10009715012
Saved in:
4
Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Sharma, Piyush
- In:
Journal of business research : JBR
141
(
2022
),
pp. 13-25
Persistent link: https://www.econbiz.de/10013168029
Saved in:
5
Do long-life customers pay more in pay-what-you-want pricing? : evidence from live streaming
Ma, Xuejing
;
Wang, Zetao
;
Liu, Hongju
- In:
Journal of business research : JBR
142
(
2022
),
pp. 998-1009
Persistent link: https://www.econbiz.de/10013169478
Saved in:
6
The role of contextual factors in increasing Pay-What-You-Want payments : evidence from field experiments
Roy, Rajat
;
Das, Gopal
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1540-1552
Persistent link: https://www.econbiz.de/10013194477
Saved in:
7
Too tired for a good deal : how customer fatigue shapes the performance of Pay-What-You-Want pricing
Wang, Cindy Xin
;
Hong, Yuan
;
Beck, Joshua T.
- In:
Journal of business research : JBR
144
(
2022
),
pp. 987-996
Persistent link: https://www.econbiz.de/10013185067
Saved in:
8
Pay-what-you-want for high-value priced services : differences between potential, new, and repeat customers
Stangl, Brigitte
;
Kastner, Margit
;
Ko, Eunju
- In:
Journal of business research : JBR
74
(
2017
),
pp. 168-174
Persistent link: https://www.econbiz.de/10011675602
Saved in:
9
Brand antiquity and value perception : are customers willing to pay higher prices for older brands?
Baumert, Thomas
;
Obesso, María Mercedes de
- In:
Journal of business research : JBR
123
(
2021
),
pp. 241-254
Persistent link: https://www.econbiz.de/10012430496
Saved in:
10
Value-based pricing in competitive situations with the help of multi-product price response maps
Dost, Florian
;
Geiger, Ingmar
- In:
Journal of business research : JBR
76
(
2017
),
pp. 219-236
Persistent link: https://www.econbiz.de/10011713628
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