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Journal of business research : JBR
International Journal of Bank Marketing
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The multi-layered nature of the internet-based democratization of brand management
Asmussen, Bjoern
;
Harridge-March, Sally
;
Occhiocupo, …
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1473-1483
Persistent link: https://www.econbiz.de/10009757064
Saved in:
2
Explicating the resource integration process during self-service socialisation : conceptual framework and research propositions
Van Tonder, Estelle
;
Saunders, Stephen Graham
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 516-523
Persistent link: https://www.econbiz.de/10012417373
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