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Visual ethnography : achieving rigorous and authentic interpretations
Schembri, Sharon; Boyle, Maree V. - In: Journal of business research : JBR 66 (2013) 9, pp. 1251-1254
Persistent link: https://www.econbiz.de/10009756065
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Learning consumer behavior using marketing anthropology methods
Martin, Drew; Woodside, Arch G. - In: Journal of business research : JBR 74 (2017), pp. 110-112
Persistent link: https://www.econbiz.de/10011675365
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Victim or beggar? : anthropomorphic messengers and the savior effect in consumer sustainability behavior
Ketron, Seth; Naletelich, Kelly - In: Journal of business research : JBR 96 (2019), pp. 73-84
Persistent link: https://www.econbiz.de/10011980670
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Toward a general theory of luxury : advancing from workbench definitions and theoretical transformations
Cristini, Hélène; Kauppinen-Räisänen, Hannele; … - In: Journal of business research : JBR 70 (2017), pp. 101-107
Persistent link: https://www.econbiz.de/10011620374