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Journal of business research : JBR
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The Effects of Long-Term Debt on a Firm's New Product Pricing Policy in Duopolistic Markets
Baldauf, Artur
;
Dockner, Engelbert J.
;
Reisinger, Heribert
- In:
Journal of business research : JBR
50
(
2000
)
2
,
pp. 201-208
Persistent link: https://www.econbiz.de/10006727738
Saved in:
2
Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
Saved in:
3
The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
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