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Moral Intensity and Ethical Decision-Making of Marketing Professionals
Singhapakdi, Anusorn; Vitell, Scott J.; Kraft, Kenneth L. - In: Journal of business research : JBR 36 (1996) 3, pp. 245-256
Persistent link: https://www.econbiz.de/10006737421
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US cigarette demand, 1961 - 1990 : econometric issues, evidence, and implications
Franke, George R. - In: Journal of business research : JBR 30 (1994) 1, pp. 33-41
Persistent link: https://www.econbiz.de/10001163143
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Culture, economic development, and national ethical attitudes
Franke, George R.; Nadler, S. Scott - In: Journal of business research : JBR 61 (2008) 3, pp. 254-264
Persistent link: https://www.econbiz.de/10003717214
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Proportional structural effects of formative indicators
Franke, George R.; Preacher, Kristopher J.; Rigdon, … - In: Journal of business research : JBR 61 (2008) 12, pp. 1229-1237
Persistent link: https://www.econbiz.de/10003784755
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Print advertising : executional factors and the RPB Grid
Huhmann, Bruce A.; Franke, George R.; Mothersbaugh, David L. - In: Journal of business research : JBR 65 (2012) 6, pp. 849-854
Persistent link: https://www.econbiz.de/10009552440
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Comparing reflective and formative measures : new insights from relevant simulations
Chang, Woojung; Franke, George R.; Lee, Nick - In: Journal of business research : JBR 69 (2016) 8, pp. 3177-3185
Persistent link: https://www.econbiz.de/10011507972
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Evaluating measures through data quantification : applying dual scaling to an advertising copytest
Franke, George R. - In: Journal of business research : JBR 13 (1985) 1, pp. 61-69
Persistent link: https://www.econbiz.de/10001021740
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Assessing measure congruence in nomological networks
Franke, George R.; Sarstedt, Marko; Danks, Nicholas P. - In: Journal of business research : JBR 130 (2021), pp. 318-334
Persistent link: https://www.econbiz.de/10012544796
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Dynamics of Aggregate Response Sensitivities to Marketing Mix Variables
Andrews, Rick L.; Franke, George R. - In: Journal of business research : JBR 36 (1996) 2, pp. 145-156
Persistent link: https://www.econbiz.de/10006737564
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U.S. Cigarette Demand, 1961-1990: Econometric Issues, Evidence, and Implications
Franke, George R. - In: Journal of business research : JBR 30 (1994) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10006744799