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~isPartOf:"Journal of business research : JBR"
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
104
Journal of business-to-business marketing
7
Journal of Business & Industrial Marketing
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Series / American Marketing Association
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Business proceedings / American Marketing Association
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Business-to-business marketing management : strategies, cases and solutions
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International journal of wine business research : IJWBR
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Journal of managerial issues : JMI
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Contributions to Marketing Theory and Practice from Industrial Marketing Management
LaPlaca, Peter J.
- In:
Journal of business research : JBR
38
(
1997
)
3
,
pp. 179-198
Persistent link: https://www.econbiz.de/10006736974
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