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Rejoinder to commentary on Chien, Cornwell, and Pappu (2010) : Advancing research on sponsorship portfolio effects
Chien, P. Monica; Cornwell, T. Bettina; Pappu, Ravi - In: Journal of business research : JBR 65 (2012) 1, pp. 117-121
Persistent link: https://www.econbiz.de/10009549701
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Sponsorship portfolio as a brand-image creation strategy
Chien, P. Monica; Cornwell, T. Bettina; Pappu, Ravi - In: Journal of business research : JBR 64 (2011) 2, pp. 142-149
Persistent link: https://www.econbiz.de/10008839686
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Investigating the impact of perceived nonprofit sponsorship engagement on prosocial behavior
Goh, Iris K. L.; Pappu, Ravi; Chien, P. Monica - In: Journal of business research : JBR 126 (2021), pp. 113-125
Persistent link: https://www.econbiz.de/10012494237
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Sponsorship portfolio as a brand-image creation strategy
Chien, P. Monica; Cornwell, T. Bettina; Pappu, Ravi - In: Journal of business research : JBR 64 (2011) 2, pp. 142-150
Persistent link: https://www.econbiz.de/10008769032
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Rejoinder to commentary on Chien, Cornwell, and Pappu (2010): Advancing research on sponsorship portfolio effects
Chien, P. Monica; Cornwell, T. Bettina; Pappu, Ravi - In: Journal of business research : JBR 65 (2012) 1, pp. 117-122
Persistent link: https://www.econbiz.de/10009819607
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Corporate giving and its impact on consumer evaluations : a meta-analysis
Saha, Sajeeb; Ranjan, Kumar Rakesh; Pappu, Ravi; … - In: Journal of business research : JBR 158 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014280347