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Journal of business research : JBR
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Validating agent-based marketing models through conjoint analysis
Garcia, Rosanna
;
Rummel, Paul
;
Hauser, John R.
- In:
Journal of business research : JBR
60
(
2007
)
8
,
pp. 848-857
Persistent link: https://www.econbiz.de/10003499812
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2
Consideration-set heuristics
Hauser, John R.
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1688-1699
Persistent link: https://www.econbiz.de/10010379248
Saved in:
3
Validating agent-based marketing models through conjoint analysis
Garcia, Rosanna
;
Rummel, Paul
;
Hauser, John
- In:
Journal of business research : JBR
60
(
2007
)
8
,
pp. 848-857
Persistent link: https://www.econbiz.de/10007744834
Saved in:
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