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Legitimacy association of an aged brand : shelter for a brand suffering from consumers' perceptions of incompetence
Ryu, Hyerin; Jun, Sunkyu - In: Journal of business research : JBR 168 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014434850
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The ability of ratings and choice conjoint to predict market shares: a Monte Carlo simulation
Chakraborty, Goutam; Ball, Dwayne; Gaeth, Gary J.; Jun, … - In: Journal of business research : JBR 55 (2002) 3, pp. 237-250
Persistent link: https://www.econbiz.de/10006723920
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Consumer Acculturation Processes and Cultural Conflict: How Generalizable Is a North American Model for Marketing Globally?
Gentry, James W.; Jun, Sunkyu; Tansuhaj, Patnya - In: Journal of business research : JBR 32 (1995) 2, pp. 129-140
Persistent link: https://www.econbiz.de/10006742266
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Environmental sensitivity and shopping behavior
Grossbart, Sanford L.; Mittelstaedt, Robert A.; Curtis, … - In: Journal of business research : JBR 3 (1975) 4, pp. 281-294
Persistent link: https://www.econbiz.de/10002543703