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The King and Summers Opinion Leadership Scale: Revision and Refinement
Reinecke Flynn, Leisa; Goldsmith, Ronald E.; Eastman, … - In: Journal of business research : JBR 31 (1994) 1, pp. 55-64
Persistent link: https://www.econbiz.de/10006744767
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A Short, Reliable Measure of Subjective Knowledge
Flynn, Leisa Reinecke; Goldsmith, Ronald E. - In: Journal of business research : JBR 46 (1999) 1, pp. 57-66
Persistent link: https://www.econbiz.de/10006730653
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Spurious response error in a new product survey
Goldsmith, Ronald E. - In: Journal of business research : JBR 17 (1988) 3, pp. 271-281
Persistent link: https://www.econbiz.de/10003561455
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How brand attribute typicality and consumer commitment moderate the influence of comparative advertising
Pillai, Kishore Gopalakrishna; Goldsmith, Ronald E. - In: Journal of business research : JBR 61 (2008) 9, pp. 933-941
Persistent link: https://www.econbiz.de/10003731203
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Cause-brand alliances: does the cause help the brand or does the brand help the cause?
Lafferty, Barbara A.; Goldsmith, Ronald E. - In: Journal of business research : JBR 58 (2005) 4, pp. 423-429
Persistent link: https://www.econbiz.de/10006713946
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The development of a scale to measure perceived corporate credibility
Newell, Stephen J.; Goldsmith, Ronald E. - In: Journal of business research : JBR 52 (2001) 3, pp. 235-248
Persistent link: https://www.econbiz.de/10006725755
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Corporate Credibility's Role in Consumers' Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad
Lafferty, Barbara A.; Goldsmith, Ronald E. - In: Journal of business research : JBR 44 (1999) 2, pp. 109-116
Persistent link: https://www.econbiz.de/10006731827
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How brand attribute typicality and consumer commitment moderate the influence of comparative advertising
Pillai, Kishore Gopalakrishna; Goldsmith, Ronald E. - In: Journal of business research : JBR 61 (2008) 9, pp. 933-941
Persistent link: https://www.econbiz.de/10008065257