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Order matters : how altering the sequence of performance events shapes perceived quality formation
Parker, Owen
;
Gong, Ke
;
Mui, Rachel
;
Titus, Varkey <Jr.>
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 48-63
Persistent link: https://www.econbiz.de/10012494228
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