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Contributions to attention based marketing : foundations, insights, and challenges
Orquin, Jacob Lund; Wedel, Michel - In: Journal of business research : JBR 111 (2020), pp. 85-90
Persistent link: https://www.econbiz.de/10012237778
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Heads up : head movements during ad exposure respond to consumer goals and predict brand memory
Pieters, Rik; Wedel, Michel - In: Journal of business research : JBR 111 (2020), pp. 281-289
Persistent link: https://www.econbiz.de/10012237814
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Special section on eye tracking applications in marketing
Orquin, Jacob Lund (ed.); Wedel, Michel (ed.) - 2020
Persistent link: https://www.econbiz.de/10012238497
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Adoption of a Service Innovation in the Business Market: An Empirical Test of Supply-Side Variables
Frambach, Ruud T.; Barkema, Harry G.; Nooteboom, Bart; … - In: Journal of business research : JBR 41 (1998) 2, pp. 161
Persistent link: https://www.econbiz.de/10006734294
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Fuzzy Clusterwise Regression in Benefit Segmentation: Application and Investigation into its validity
Steenkamp, Jan-Benedict E.M.; Wedel, Michel - In: Journal of business research : JBR 26 (1993) 3, pp. 237-250
Persistent link: https://www.econbiz.de/10006746735