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Scientific Contributions to the Field from the Journal of Business-to-Business Marketing
Lichtenthal, J.David; Wilson, David T.; Long, Mary M. - In: Journal of business research : JBR 38 (1997) 3, pp. 211-234
Persistent link: https://www.econbiz.de/10006736972
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Are they playing by the same rules? : a consumer gifting classification of marital dyads
Schiffman, Leon G.; Cohn, Deborah Y. - In: Journal of business research : JBR 62 (2009) 11, pp. 1054-1062
Persistent link: https://www.econbiz.de/10003896907
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Are they playing by the same rules? A consumer gifting classification of marital dyads
Schiffman, Leon G.; Cohn, Deborah Y. - In: Journal of business research : JBR 62 (2009) 11, pp. 1054-1063
Persistent link: https://www.econbiz.de/10008882129
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Are they playing by the same rules? A consumer gifting classification of marital dyads
Schiffman, Leon G.; Cohn, Deborah Y. - In: Journal of business research : JBR 62 (2009) 11, pp. 1054-1062
Persistent link: https://www.econbiz.de/10008309039