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Looking back at an experience through rose-colored glasses
Cowley, Elizabeth - In: Journal of business research : JBR 61 (2008) 10, pp. 1046-1052
Persistent link: https://www.econbiz.de/10003766341
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Forgetting the anxiety : gamblers' reactions to outcome uncertainty
Cowley, Elizabeth - In: Journal of business research : JBR 66 (2013) 9, pp. 1591-1597
Persistent link: https://www.econbiz.de/10009757015
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Consumers telling consumption stories : word-of-mouth and retrospective evaluations
Cowley, Elizabeth - In: Journal of business research : JBR 67 (2014) 7, pp. 1522-1529
Persistent link: https://www.econbiz.de/10010379284
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How do gamblers maintain an illusion of control?
Cowley, Elizabeth; Briley, Donnel A.; Farrell, Colin - In: Journal of business research : JBR 68 (2015) 10, pp. 2181-2188
Persistent link: https://www.econbiz.de/10011373092
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The role of affective expectations in memory for a service encounter
Cowley, Elizabeth; Farrell, Colin; Edwardson, Michael - In: Journal of business research : JBR 58 (2005) 10, pp. 1419-1425
Persistent link: https://www.econbiz.de/10006715245
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Recognition confidence, recognition accuracy and choice
Cowley, Elizabeth - In: Journal of business research : JBR 57 (2004) 6, pp. 641-646
Persistent link: https://www.econbiz.de/10006718608
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East-West consumer confidence and accuracy in memory for product information
Cowley, Elizabeth - In: Journal of business research : JBR 55 (2002) 11, pp. 915-922
Persistent link: https://www.econbiz.de/10006722650
Cover Image
Looking back at an experience through rose-colored glasses
Cowley, Elizabeth - In: Journal of business research : JBR 61 (2008) 10, pp. 1046-1052
Persistent link: https://www.econbiz.de/10008092947
Cover Image
Looking back at an experience through rose-colored glasses
Cowley, Elizabeth - In: Journal of business research : JBR 61 (2008) 10, pp. 1046-1053
Persistent link: https://www.econbiz.de/10008899459
Cover Image
Forgetting the anxiety: Gamblers' reactions to outcome uncertainty
Cowley, Elizabeth - In: Journal of business research : JBR 66 (2013) 9, pp. 1591-1597
Persistent link: https://www.econbiz.de/10010121599