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Journal of business research : JBR
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The mere categorization effect for complex products : the moderating role of expertise and affect
Langner, Tobias
;
Krengel, Martin
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 924-932
Persistent link: https://www.econbiz.de/10009756855
Saved in:
2
The mere categorization effect for complex products: The moderating role of expertise and affect
Langner, Tobias
;
Krengel, Martin
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 924-932
Persistent link: https://www.econbiz.de/10010108527
Saved in:
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