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Effects of comparative advertising format on consumer responses : the moderating effects of brand image and attribute relevance
Yagci, Mehmet I.; Biswas, Abhijit; Dutta, Sujay - In: Journal of business research : JBR 62 (2009) 8, pp. 768-774
Persistent link: https://www.econbiz.de/10003861041
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Overcoming the challenge of low familiarity : can a weakly familiar brand signal quality with exceptionally strong warranty?
Dutta, Sujay; Banerjee, Somak; Johnson, Aaron; Biswas, … - In: Journal of business research : JBR 141 (2022), pp. 737-754
Persistent link: https://www.econbiz.de/10013168015
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Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations
Burman, Bidisha; Verma, Swati; Guha, Abhijit; … - In: Journal of business research : JBR 172 (2024), pp. 1-22
Persistent link: https://www.econbiz.de/10014547383
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The Internet's impact on marketing - Introduction to the JBR special issue on "Marketing on the web-behavioral, strategy and practices and public policy"
Biswas, Abhijit; Krishnan, Ram - In: Journal of business research : JBR 57 (2004) 7, pp. 681-684
Persistent link: https://www.econbiz.de/10006718546
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The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention
Alford, Bruce L.; Biswas, Abhijit - In: Journal of business research : JBR 55 (2002) 9, pp. 775-784
Persistent link: https://www.econbiz.de/10006722894
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An Experimental Assessment of Effects Associated With Alternative Tensile Price Claims
Biswas, Abhijit; Burton, Scot - In: Journal of business research : JBR 29 (1994) 1, pp. 65-74
Persistent link: https://www.econbiz.de/10006744824
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Reference Pricing Studies in Marketing: A Synthesis of Research Results
Biswas, Abhijit; Wilson, Elizabeth J.; Licata, Jane W. - In: Journal of business research : JBR 27 (1993) 3, pp. 239-256
Persistent link: https://www.econbiz.de/10006746718
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Effects of comparative advertising format on consumer responses: The moderating effects of brand image and attribute relevance
Yagci, Mehmet I.; Biswas, Abhijit; Dutta, Sujay - In: Journal of business research : JBR 62 (2009) 8, pp. 768-774
Persistent link: https://www.econbiz.de/10008250659
Cover Image
Effects of comparative advertising format on consumer responses: The moderating effects of brand image and attribute relevance
Yagci, Mehmet I.; Biswas, Abhijit; Dutta, Sujay - In: Journal of business research : JBR 62 (2009) 8, pp. 768-775
Persistent link: https://www.econbiz.de/10008895067