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"I support your team, support me in turn!" : the driving role of consumers' affiliation with the sponsored entity in explaining behavioral effects of sport sponsorship leveraging a...
Herrmann, Jean-Luc; Kacha, Mathieu; Derbaix, Christian - In: Journal of business research : JBR 69 (2016) 2, pp. 604-612
Persistent link: https://www.econbiz.de/10011436011
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Introduction to the special issue on marketing communications and consumer behavior (selected papers from the 2001 La Londe seminar)
Derbaix, Christian; Kahle, Lynn R.; Merunka, Dwight; … - In: Journal of business research : JBR 57 (2004) 6, pp. 633-634
Persistent link: https://www.econbiz.de/10006718610
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Inferring brand integrity from marketing communications : the effects of brand transparency signals in a consumer empowerment context
Cambier, Fanny; Poncin, Ingrid - In: Journal of business research : JBR 109 (2020), pp. 260-270
Persistent link: https://www.econbiz.de/10012238060
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Uncovering the dark side of gamification at work : impacts on engagement and well-being
Hammedi, Wafa; Leclercq, Thomas; Poncin, Ingrid; … - In: Journal of business research : JBR 122 (2021), pp. 256-269
Persistent link: https://www.econbiz.de/10012420401