//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Emotional loyalty and share of...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
3
Konsumentenverhalten
3
Social Web
3
Social web
3
Internet marketing
2
Online-Marketing
2
Advertising
1
Advertising effects
1
Advertising recognition
1
Austauschtheorie
1
Beziehungsmarketing
1
Brand dilution
1
Brand image
1
Brand management
1
Confidence
1
Consumer
1
Consumer engagement
1
Fashion
1
Influencer
1
Influencer advertising
1
Influencer-product congruence
1
Luxury brands
1
Luxury goods
1
Luxusgüter
1
Markenführung
1
Markenimage
1
Measure
1
Measurement
1
Messung
1
Mode
1
Multiple motive inference
1
Native advertising
1
Perception
1
Psychological distance
1
Public relations
1
Reciprocity
1
Relationship marketing
1
Relationship strength
1
Shopping
1
Social capital
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Kim, Hye-yŏng
3
Kim, Do Yuon
2
Im, Hyunjoo
1
Kim, Youn-kyung
1
Lee, Min-young
1
Park, Minjung
1
Park, Soo-hee
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of retailing and consumer services
9
International journal of retail & distribution management
6
The international review of retail, distribution and consumer research
6
International journal of electronic marketing and retailing : IJEMR
4
Journal of fashion marketing and management
3
Journal of marketing communications
3
European journal of marketing : EJM
2
Journal of customer behaviour
2
Journal of global fashion marketing : JGfM
2
Journal of global marketing
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Asia-Pacific journal of financial studies
1
Corporate reputation review : an international journal
1
E-Services : opportunities and threats
1
Employee relations
1
International Journal of Applied Behavioral Economics (IJABE)
1
International Journal of Retail & Distribution Management
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of retail and distribution management
1
Journal of Business Research
1
Journal of Fashion Marketing and Management
1
Journal of Fashion Marketing and Management: An International Journal
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of hospitality marketing & management
1
Journal of promotion management : innovations in planning and applied research
1
Managing service quality : MSQ ; an international journal
1
Statistics & Probability Letters
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Shopping value orientation : conceptualization and measurement
Kim, Youn-kyung
;
Lee, Min-young
;
Park, Soo-hee
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2884-2890
Persistent link: https://www.econbiz.de/10010235289
Saved in:
2
Influencer advertising on social media : the multiple inference model on influencer-product congruence and sponsorship disclosure
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
130
(
2021
),
pp. 405-415
Persistent link: https://www.econbiz.de/10012544842
Saved in:
3
Trust me, trust me not : a nuanced view of influencer marketing on social media
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
134
(
2021
),
pp. 223-232
Persistent link: https://www.econbiz.de/10012643742
Saved in:
4
"You are too friendly!" : the negative effects of social media marketing on value perceptions of luxury fashion brands
Park, Minjung
;
Im, Hyunjoo
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
117
(
2020
),
pp. 529-542
Persistent link: https://www.econbiz.de/10012287964
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->