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Does media attention drive corporate social responsibility?
Zyglidopoulos, Stelios C.; Georgiadis, Andreas P.; … - In: Journal of business research : JBR 65 (2012) 11, pp. 1622-1627
Persistent link: https://www.econbiz.de/10009682696
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Corporate social responsibility reporting and organizational stigma : the case of "sin" industries
Grougiou, Vassiliki; Dedoulis, Emmanuouil; Leventis, … - In: Journal of business research : JBR 69 (2016) 2, pp. 905-914
Persistent link: https://www.econbiz.de/10011436349
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How corporate social responsibility (CSR) saves a company : the role of gratitude in buffering vindictive consumer behavior from product failures
Kim, Junghyun; Park, Taehoon - In: Journal of business research : JBR 117 (2020), pp. 461-472
Persistent link: https://www.econbiz.de/10012287162
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Product differentiation and consumption efficiency in mortgage markets
Ward, Damian Robert - In: Journal of business research : JBR 62 (2009) 8, pp. 805-809
Persistent link: https://www.econbiz.de/10003861052
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Application of hedonic price modeling to consumer packaged goods using store scanner data
Martínez-Garmendia, Josué - In: Journal of business research : JBR 63 (2010) 7, pp. 690-696
Persistent link: https://www.econbiz.de/10003984855
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Competitive advantage through service differentiation by manufacturing companies
Gebauer, Heiko; Gustafsson, Anders; Witell, Lars - In: Journal of business research : JBR 64 (2011) 12, pp. 1270-1280
Persistent link: https://www.econbiz.de/10009382589
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Multimarket competition effects on product line decisions : a multi-objective decision model in fast moving consumer goods industry
Sarangi, Subrat; Chakraborty, Abhishek; Triantis, … - In: Journal of business research : JBR 133 (2021), pp. 388-398
Persistent link: https://www.econbiz.de/10012590248
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Strategic marketing capability : mobilizing technological resources for new product advantage
Kim, Namwoon; Shin, Sohyoun; Min, Sungwook - In: Journal of business research : JBR 69 (2016) 12, pp. 5644-5652
Persistent link: https://www.econbiz.de/10011597431
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Optimal depth and timing of price promotions in a vertically differentiated product line
Zhang, Zelin; Dong, Xiaodan; Mantrala, Murali K.; … - In: Journal of business research : JBR 83 (2018), pp. 215-228
Persistent link: https://www.econbiz.de/10011802570
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Social marketing : a pathway to consumption reduction?
Peattie, Kenneth J.; Peattie, Sue - In: Journal of business research : JBR 62 (2009) 2, pp. 260-268
Persistent link: https://www.econbiz.de/10003810570