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A marketing-finance approach towards industrial channel contract relationships: a model and application
Pennings, Joost M.E. - In: Journal of business research : JBR 57 (2004) 6, pp. 601-609
Persistent link: https://www.econbiz.de/10006718613
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The Information Dissemination Process of Futures Exchange Innovations: A Note
Pennings, Joost M.E. - In: Journal of business research : JBR 43 (1998) 3, pp. 141-146
Persistent link: https://www.econbiz.de/10006732405
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Performance expectations of small firms considering radical product innovation
Verhees, Frans J.H.M.; Meulenberg, Matthew T.G.; … - In: Journal of business research : JBR 63 (2010) 7, pp. 772-778
Persistent link: https://www.econbiz.de/10008417719
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The validity of attribute-importance measurement: A review
Van Ittersum, Koert; Pennings, Joost M.E.; Wansink, Brian; … - In: Journal of business research : JBR 60 (2007) 11, pp. 1177-1190
Persistent link: https://www.econbiz.de/10007859699
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Relationship marketing's role in managing the firm–investor dyad
Hoffmann, Arvid O.I.; Pennings, Joost M.E.; Wies, Simone - In: Journal of business research : JBR 64 (2011) 8, pp. 896-904
Persistent link: https://www.econbiz.de/10009017507