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Brand resonance in franchising relationships : a franchisee-based perspective
Badrinarayanan, Vishag; Suh, Taewon; Kim, Kyung-Min - In: Journal of business research : JBR 69 (2016) 10, pp. 3943-3950
Persistent link: https://www.econbiz.de/10011553796
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Transferring in-store experience to online : An omnichannel strategy for DIY customers' enhanced brand resonance and co-creative actions
Suh, Taewon; Moradi, Masoud - In: Journal of business research : JBR 168 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014434840
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Assessing the validity of secondary data proxies for marketing constructs
Houston, Mark B. - In: Journal of business research : JBR 57 (2004) 2, pp. 154-161
Persistent link: https://www.econbiz.de/10006719098