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How do customers experience terroir? : an investigation of its ability to increase brand relationship quality
Couder, Julien; Valette-Florence, Pierre - In: Journal of business research : JBR 181 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014556541
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From vineyard to table : Uncovering wine quality for sales management through machine learning
Ma, Rui; Mao, Di; Cao, Dongmei; Luo, Shuai; Gupta, Suraksha - In: Journal of business research : JBR 176 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014550366
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The (r)evolution of wine marketing mix : from the 4Ps to the 4Es
Festa, Giuseppe; Cuomo, Maria Teresa; Metallo, Gerardino; … - In: Journal of business research : JBR 69 (2016) 5, pp. 1550-1555
Persistent link: https://www.econbiz.de/10011450311
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Coopetition and family-owned wine producers
Crick, James M.; Crick, Dave - In: Journal of business research : JBR 135 (2021), pp. 319-336
Persistent link: https://www.econbiz.de/10012647874
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The dynamics of wine tourism adoption in Chile
Torres-Martínez, Juan Pablo; Barrera, Jose Ignacio; … - In: Journal of business research : JBR 127 (2021), pp. 474-485
Persistent link: https://www.econbiz.de/10012494431
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The service-dominant logic perspective for enhancing the e-commerce of wine : a test/application on the Italian wine sector
Festa, Giuseppe; Cuomo, Maria Teresa; Metallo, Gerardino - In: Journal of business research : JBR 101 (2019), pp. 477-484
Persistent link: https://www.econbiz.de/10012103430
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The role of motivations and involvement in wine tourists' intention to return : SEM and fsQCA findings
Afonso, Carolina; Silva, Graça Miranda; Gonc̦alves, … - In: Journal of business research : JBR 89 (2018), pp. 313-321
Persistent link: https://www.econbiz.de/10011881792
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Wine tourism experience : a netnography study
Tan Vo Thanh; Kirova, Valentina - In: Journal of business research : JBR 83 (2018), pp. 30-37
Persistent link: https://www.econbiz.de/10011775872
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Signaling stewardship and the value of family in a brand heritage Identity : a cross-cultural study of wineries
Spielmann, Nathalie; Discua Cruz, Allan; Tyler, Beverly B. - In: Journal of business research : JBR 153 (2022), pp. 35-45
Persistent link: https://www.econbiz.de/10013533851
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Market-oriented succession effectiveness in family business : case-based evidence from Cyprus family-owned wine business
Georgiou, Thoukis; Papasolomou, Ioanna; Vrontis, Demetris; … - In: Journal of business research : JBR 165 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014331897